Kona Brewing Co.

 

This multi-location shoot for Kona Brewing Co. was designed to authentically capture the spirit of island living through a blend of lifestyle and product photography. Shot across both O‘ahu and the Big Island, the campaign focused on real, unscripted moments — friends laughing, post-surf hangs, and laid-back afternoons — all centered around Kona’s signature brews and spiked seltzers.

The goal was to visually translate the brand’s tropical, easygoing identity into scroll-stopping social content for Instagram. From dynamic portraits in natural light to clean, intentional product hero shots, the final images reflect a balance of storytelling and brand-forward composition. The result is a curated but candid visual narrative that feels both aspirational and grounded in the everyday beauty of island culture.

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